This book will show you how to turn your hobby or passion into a viable commercial opportunity. It is packed full of practical, down-to-earth advice based on the author’s own, and other successful entrepreneur’s, experience.

You will discover how other people have started successful businesses with nothing other than a great idea, self-belief and determination. Discover how you can easily research your ideas; start your own business from home with little or no money; get funding, if necessary, for your new business; overcome your fears and sell anything to anyone; market your business on a shoestring; and create your own successful niche business in a world dominated by multi-retailers.

Author Paul Power’s own successful philosophy is that if your ultimate dream is to run a global franchised network from home but all you can afford is a second-hand laptop, then start with the laptop and work your way up. As the entrepreneurs featured in this book will testify, that’s how many of today’s successful businesses started.