The launch of the Range Rover Evoque saw the birth of not only a new vehicle but a new brand. Range Rover and Land Rover will now exist side by side.

While both Land Rover and Range Rover share what analysts like to call DNA, each will have its own brand values which will dictate not only marketing policy but product policy too. With Jaguar Land Rover maintaining a rapid pace of change, this divergence will soon become apparent. So don’t expect the next generation of the Discovery and Range Rover Sport to share a common platform.

We’ve reflected this dramatic change with the launch of Range Rover World. It too shares DNA with the well-established Land Rover World, but with a distinctive design theme of its own.

We are also looking at more of the Burghley Horse Trials and delving behind the scenes with our look at just how the surround sound system in the latest Range Rover performs. We also look at the Range Rover’s 40-year heritage and examining the Second Generation Range Rover with a buyer’s guide for those looking at some affordable luxury.

As with the Range Rover brand, this is just a start for the Range Rover World.