MADAM – I write in reference to the letter from BADA chairman Michael Cohen, and the reply by LAPADA chief executive Freya Simms (ATG No 2351), on cooperation between the two organisations.
As an outsider looking in, the possible merger of BADA and LAPADA seems like a ‘no brainer’. Duplication, consolidation and a more powerful single entity offers a stronger position for dealer representation.
However, there is a third tier to this discussion, and that goes to the larger CINOA organisation and the international reality of the industry.