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Digital Subscriptions > > Masc vs Mascara

Masc vs Mascara

LA JOHNJOSEPH ON HOOK-UP DATING AS A ‘FEMME’ MAN

LA JOHNJOSEPH ON HOOK-UP DATING AS A ‘FEMME’ MAN

Amongst all of the outmoded euphemisms still limping out from our aching lexicon, ‘online dating’, shines in neon prudery. In a script where ‘date’, ‘fun’ and ‘meet’ read as ‘fuck’ – why this smokescreen of false modesty? Perhaps it’s an attempt to slather on a layer of mystery around what has become the romantic equivalent of placing a grocery order with Ocado. We scan the shelves, eyes darting over all those available bodies, pre-packed so as to make our dash down the cyber aisles easier. Snappy brand names help us decide which product will hit the spot; ‘T4B’, ‘Use Me Now’, ‘Sport Fun’, enticing those impulsive thumbs to settle, and scan the profile below for a full list of serving suggestions.

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