Words Joseph Kocharian Hadden Fashion Nick Byam Grooming Jordan Leigh using Nars Model Victor at Nevs Models
Hoody, £110, swimshorts, £60
Diesel has a long history of championing individuality and diversity. Past campaigns include Make Love Not Walls that tackled not only LGBTQ but also race and religion issues. That was followed by Go With The Flaw, celebrating uniqueness. So, it’s no surprise that the Italian brand is supporting the LGBTQ community with its new Pride Collection. The 20-piece capsule, available now, is suitable for all genders, and includes tees, shorts, hats, socks, briefs, thongs and jockstraps — all with the rainbow flag and the word PRIDE emblazoned on them. For every item sold, Diesel, working with the Only The Brave Foundation, will donate to The Stonewall Inn Gives Back Initiative, a non-profit organisation. A card will be included with your purchase, giving details about donations and the foundation.