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Digital Subscriptions > Antiques Trade Gazette > 2309 > Designs on wider market reach

Designs on wider market reach

Auctioneers realise potential of branded sales to draw in younger, less traditional buyers

The field encompassed by ‘Design’ sales is being diligently tilled by many UK auctioneers aware of the potential of a market appealing to younger buyers wary of traditional antiques.

It is fair to say the full potential has yet to be realised in the regional salerooms, although a number of auctioneers remain committed to the idea including Roseberys (23% buyer’s premium) of West Norwood and Lacy Scott & Knight (17.5% buyer’s premium) of Bury St Edmunds, both of whom held September sales.

A strength, but also a perception problem, is the huge diversity of objects and price levels coming under the ‘Design’ umbrella. Without the breadth of consignments afforded to the top London salerooms, it can be an unwieldy spread of interests – from ebonised Aesthetic Movement cabinets and Moorcroft to Troika and Marcel Breuer lookalikes.

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About Antiques Trade Gazette

Antiques Trade Gazette is the essential publication for everyone with a serious interest in art, antiques and collectables. Every week it is packed with up-to-the-minute news on the market, with individual items beautifully illustrated throughout. Since 1971 it has been the most reliable source of information on what is really happening at auctions in the UK and around the world. Each issue is filled with auction advertisements and detailed auction reports written by expert journalists. The Dealer’s Diary section keeps readers constantly updated on what is happening at the fairs and markets and in the galleries and shops. Market professionals and serious collectors throughout the world rely on ATG to keep them informed on developments and issues which shape the art market. It is here that they learn about the prices achieved at auction in every area - from antiquities to pop memorabilia, from impressionist paintings to Chinese art. With 500 or more art objects pictured, every issue is a treat to the eye and a visual education. Whatever the topic Antiques Trade Gazette is well-informed, up-to-date and entertaining.

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