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Digital Subscriptions > Argyllshire Advertiser > 26th August 2016 > Does this car look good on me?

Does this car look good on me?

Survey reveals men value image more than women...when it comes to buying cars.

Head of My Car Check, Roger Powell, said: ‘For the vast majority, price is always the most important consideration; people set a budget and then see what they can get for the money. The secondary driver is where we see clear differences along gender lines. Women are most concerned with fuel efficiency, a significant ongoing cost of ownership, while men are more concerned with image, the ‘what will my mates think?’ factor.

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Local news, sport and leisure Includes 16 page Driving Force motoring supplement

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