Words Jake Hall Photography Markus Bidaux & Tui Makkonen
WORKING CLASS AND LGBT+
Around 30 years ago, a series of marketing executives sat around tables and discussed — maybe for one of the first times ever — the LGBT+ community. Instead of talking about our struggles, our lives or the prejudice we still face today, they talked about our profitability. They described us in demographic terms as a core audience to be sold to, a proverbial cash cow begging to be milked. Companies wasted no time.