Oat, so good
You may be used to inspecting the nutritional labels on food, but now oat milk brand, Oatly, has gone one step further by introducing labels with a number that defines a product’s climate impact. Expressed in carbon dioxide equivalents (CO2e), you’ll now be informed of the environmental footprint of their products – all the way from field to store. And if you weren’t already convinced, calculations show that by swapping 1 litre of whole British cow’s milk for 1 litre of oat milk, you’ll save 1.16kg of CO2e – which is the equivalent to the greenhouse gas produced by driving 10km in an average petrol car. Oatly hope that by becoming the first brand to introduce these labels on a global scale, it will encourage us all to make more informed choices about our food and drink. oatly.com
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June 2019
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