We’re all familiar with that warm feeling you get when donating to charity – so much so that according to the Charities Aid Foundation (cafonline.org) almost nine in 10 people did something charitable in 2016, while the UK public donated £9.7 billion to worthy causes in that same year. And one organisation who want more people to experience the joy of giving – while being in with the chance of winning the prize of a lifetime in the process – is GoodGood Giving. The online fundraising platform offer the chance to win a unique experience in return for your donation, of which 70 per cent goes to charity. It’s a simple process – choose the experience you want to win, then donate from as a little as £10. The system takes place in 56 countries, helping to raise the global profile of charities and enabling the person giving to be part of a worldwide initiative that’s doing wonders for the charity in question. Founder, Kyle Jordan, created GoodGood Giving with the ambition of making the current fundraising process better and he believes honesty and transparency are the best policies to achieve this. We caught up with him to find out more.
At GoodGood Giving, we take the type of auction prizes you’d see at black-tie charity events (that would stereotypically only be attended by a select few and won by the person with the most money in their pocket) and put them on a platform for anyone and everyone to be able to win them. In the process, people give to charity, too – as much as they can afford – yet they could still win one of those amazing prizes.