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Generation less

Kaya Purchase on the people who believe that less is more

“Our enormously productive economy demands that we make consumption our way of life, that we seek our spiritual and our ego satisfaction in consumption. We need things burned up, worn out, replaced and discarded at an ever-increasing rate.” Victor Lebow, Journal of Retailing (1955)

Think back to 1955 – a time before supermarkets and Black Friday, before every household had a TV (or three), before you would order a simple coffee and be assaulted with a myriad of choices as to how it is made. And already consumerism was a problem.

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Find the complete article and many more in this issue of Be Kind - May 2019
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