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The World We Want

Natasha Mudhar believes that together we all have the power to make a real impact on the planet

Not content with just being the global CEO of international business and communications consultancy, Sterling Media Group, Natasha Mudhar is also on a mission to change the world and drive meaningful change. Her company, The World We Want (WWW), is revolutionising social impact advocacy by bringing together the collective power of people, ideas and networks. Here, she tells us more.

I launched WWW, a global impact enterprise working with organisations and individuals, to accelerate the achievement of the UNs Sustainable Development Goals (SDG). It addresses the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. It aims to create sustainable solutions that accelerate the progress of achieving the SDGs by 2030. With an international team of experts based in the UK, India, USA, Hong Kong and the UAE, WWW focuses on awakening social consciousness and driving meaningful change. Our ventures enable us to use our unique expertise to help organisations add real meaning to the lives of stakeholders, as well as identify and develop the changemakers of the future. We launch public campaigns to curating platforms, such as the upcoming India SDGs Impact Summit and India Agenda 2030 Strategy. The summit will encourage people everywhere to raise their voices and hold their government leaders accountable for progress. The essence of the campaign is to convert awareness of the goals and citizen rights into action. Events like this are how we convene people under one roof to connect, innovate and collaborate in a joint effort to achieve the SDGs.

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About Be Kind

Hello, I can remember a time, not so long ago, when most people I know were afraid of bees. Along with wasps, bees would create carnage when innocently passing through a garden BBQ or picnic, as people dashed to safety, terrified of the striped stinging machines. Now, it seems that everyone loves the humble bumble – they’re viewed with reverence and affection, and their cute and cuddly depiction is worn on necklaces and T-shirts across the country. To say it’s been a turnaround would be an understatement, but why has this happened? Our perception of bees has had to change, but only because their crucial population is under threat and their plight has been brought into the public’s consciousness. We know that we have to protect them at all costs, or it will mean terrible things for mankind. But, how many other animals do we currently disregard, that we’ll only appreciate when they’re in trouble? How many of us look more fondly upon walruses, following Attenborough’s devastating documentary? This month we want to shine a light on non-human animals – the heroes who keep our ecosystems balanced, who help teach our children about the planet, and who bring our communities together. We share this Earth with so many creatures, great and small, all of whom are vital to our existence. But we need to begin to respect and care for them now, not just when the odds are against them. Enjoy the issue, Phillipa Editor