NHL VP Dave McCarthy (second from left) joined executives from Upper Deck and the NHLPA to announce the new licensing deal at the UD Certified Diamond Dealers conference in January.
DAVE MCCARTHY, NHL VICE PRESIDENT, CONSUMER PRODUCTS MARKETING, EXPLAINS WHY THE LEAGUE CHOSE UD, REVEALS WHICH COMPANIES IT TURNED DOWN AND HINTS AT SOME EXCITING YEARS AHEAD IN THIS EXCLUSIVE BECKETT HOCKEY INTERVIEW.
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