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Digital Subscriptions > > C40 launches ad campaign to highlight climate action in megacities

C40 launches ad campaign to highlight climate action in megacities


The C40 Cities Climate Leadership Group (C40) has debuted its first ad for #CitiesAreKey, a global pro bono advertising campaign designed to emphasise the leadership role mayors and urban citizens are playing to tackle climate change. To kick off the campaign, a 30-second animated video was broadcast on Clear Channel Outdoor’s (CCO) Piccadilly One digital billboard site in London’s Piccadilly Circus, which reaches an estimated two million people every week. The video showcases the 10,000 climate actions that C40 cities are taking, such as creating bike lanes and planting trees, which directly impact and benefit urban citizens by making cities more liveable. “Outdoor advertising has long formed the fabric of urban environments, but thanks to digital and interactive technology, it now provides a vital communication channel that enables cities to better engage with its citizens and improve city life,” said William Eccleshare, Chairman and CEO of Clear Channel International.

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