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Digital Subscriptions > > Cubic Transportation Systems launch Urbanomics Mobility Project

Cubic Transportation Systems launch Urbanomics Mobility Project

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Cubic Transportation Systems and its subsidiary Urban Insights have announced the development of the Urbanomics Mobility Project, a new data analysis platform to fuel smarter, more inclusive cities. Built in collaboration with MasterCard, the tool aims to help urban planners and commercial developers better understand the relationship between how people travel and what they buy to inform growth strategies and improve the quality of life for citizens of the world’s cities. The initiative leverages Urban Insights’ big data analytics and visualisation technology; Cubic’s expertise in processing more than US$24 billion per year in public transport revenue; and spending trends and insights derived from 43 billion transactions processed over the MasterCard network each year.

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