We use cookies to track usage and preferences. See Cookie Policy
Pocketmags Digital Magazines
AU
Pocketmags Digital Magazines
Christmas Presents
   You are currently viewing the Australia version of the site.
Would you like to switch to your local site?
Digital Subscriptions > Cities Today > Issue 21 > Experiential PPPs powering healthy mobility projects

Experiential PPPs powering healthy mobility projects

EUROPE

Bristol, London and Milan are the first cities to benefit from new private-public partnerships (PPPs) enabled by out-of-home communications company PosterScope. The company’s new Urban Partnerships initiative brings together brands, local authorities and local communities for a series of projects aimed at enriching the lives of citizens. The mayor’s office in Milan teamed up with Microsoft to create 60 digital islands around the city, London’s Tower Hamlets partnered with Adidas on a lit running track and the British Heart Foundation and London & Partners launched a walking tour of the capital dubbed the London Heart Trail. Many of the projects tie in with ‘smart city’ developments. For example, the bank Santander reinforced its sponsorship of London’s shared bikes scheme by feeding real-time data from bike docking stations to screens at bus stops telling people how far the nearest bikes were and how many were available.

READ MORE
Purchase options below
Find the complete article and many more in this issue of Cities Today - Issue 21
If you own the issue, Login to read the full article now.
Single Issue - Issue 21
FREE

View Issues

About Cities Today

The competition for capital How to attract more investment - What impact will autonomous vehicles have on cities? - Interview: Mayor of Cape Town - The potential for Blockchain in local government

Other Articles in this Issue


Ways to Pay Pocketmags Payment Types
At Pocketmags you get Secure Billing Great Offers HTML Reader Gifting options Loyalty Points