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Digital Subscriptions > > São Paulo wins US$5 million Bloomberg award

São Paulo wins US$5 million Bloomberg award


São Paulo has won the first Latin American version of Bloomberg Philanthropies’ 2016 Mayors Challenge. The Brazilian city triumphed with an innovative plan to grow farmers’ incomes, distribute locally-grown organic food to the cities’ restaurants and shops and to limit urban sprawl. São Paulo’s solution addressed the problem of farmers on the fringe of the city struggling to sell their products and then selling their land to developers. The environmental impact of this urban sprawl affected the water supply of around five million people. City officials created a digital exchange that connected farmers directly to restaurants, markets and shops. The programme will help struggling farmers to greater profits while promoting sustainable land use and protecting the city’s water supply.

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