When Andrew Forbes Gower opened a food trailer on a lonely, windswept stretch of England’s south coast, he was inspired, not by the latest East London food craze, but by the baseball movie Field of Dreams. “If you build it, they will come,” he says, quoting the famous tagline. “And if you go to a beach no one goes to and try to set up a business there, they need to come…”
The beach is Winchelsea in East Sussex, and its pebbly charms are not as obvious as those of nearby Camber Sands. “I didn’t want to go to Camber and fight over pitches,” he says. “We’ve loved coming to Winchelsea for years.”

A WELCOME ROAD HOG Andrew and Sharon’s food trailer and, right, their latest hot seller, the ‘lamb thang’ (a kofte wrap)