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Digital Subscriptions > Delicious Magazine > February 2018 > THE KITCHEN PHILOSOPHER Is this the beginning of the end of Fairtrade?

THE KITCHEN PHILOSOPHER Is this the beginning of the end of Fairtrade?

Over three decades, the Fairtrade initiative has made food justice a mainstream, rather than a fringe, issue. Should we worry, therefore, when food industry giants opt out of the scheme in favour of their own assessment rules? Julian Baggini weighs up the arguments

Not so long ago, Fairtrade meant bitter, expensive coffee bought by earnest idealists at hippy-run health shops for reasons of solidarity, not taste. Today, anyone who has bought a banana from Sainsbury’s, the Co-op or Waitrose has bought Fairtrade, as has anyone who has picked up a coffee from Starbucks, Greggs or AMT Coffee. Products carrying the recognisable blue, green and black logo are now good quality, affordable and mainstream. With the exception of a wobble in 2014 and 2015, sales have grown year-on-year since the scheme launched in the UK 25 years ago.

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About Delicious Magazine

The February issue of delicious. brings some cheering warmth into the kitchen with recipes using tropical fruit, Theo Randall’s pasta masterclass and food to make you go ‘mmm’. Fire up the grill for The Unruly Pig’s legendary cheese melt and tuck into Thane Prince’s comfort food classics. Looking ahead in the diary, be sure to treat your loved one to our Valentine’s Day cheesecake and see in the Chinese New Year with proper dim sum.