a good rant.
ILLUSTRATIONS: ISTOCK
Self-service checkouts are annoying but they do work sometimes. The scratchy labels in underwear are annoying but at least they help you put your pants on the right way round. Stickers on fruit are just plain annoying. The information printed on these stickers is supposed to be important for greengrocers, although I would challenge any of them to tell me, without looking it up, what those numbers actually mean. Fruit stickers are certainly of no use to shoppers. The only information they convey to the fruit-buying public is a statement of brand identity, which is meaningless when applied to an unprocessed product. What do you care if your banana is a Fyffes or a Chiquita? It’s a banana, for crying out loud. It grew on a tree. It tastes like a banana. It’s almost certainly a dwarf cavendish, if you want to get technical (but this information isn’t printed on your fruit sticker, so you can’t).
”I like the idea of someone firing a laser at a conference pear”