sustainability.
PHOTOGRAPHS INDIA WHILEY-MORTON
If honey is a staple of your supermarket shop, you might be surprised by the lack of information about it on the jars or bottles on the shelves. Your packets of asparagus have the name of the farmer on it but a basic bottle of ‘runny honey’ might have: ‘A blend of non-EU honeys, packed in the UK’. The shopper is none the wiser.
Retailers want reliably runny, low-priced and standardised products.