Even if we don’t know the term, we’ve all seen badge engineering at work. Take a vehicle platform of one brand name, change it up a little, add new paint and a different badge and call it something else. Typically, it’s done within one large manufacturer that shares a platform among several brands. The Chevy Uplander minivan, for example, was sold as the Pontiac Montana, Buick Terraza and Saturn Relay. Back in the day, it was also done with tractors but in this case it highlighted the sad end of a storied tractor manufacturer.
ENGINE: 6-cylinder Oliver-Waukesha
James Cockshutt started in the ag business way back in 1870 by buying the rights to manufacture an American plow in Canada. The business grew and remained in the family with an expanded line of products. When the internal combustion engine age came in the early 1900s, Cockshutt jumped on the bandwagon by selling rebadged American tractors. They did so until after World War II, when they fielded all-news tractors designed and built in their own facility, the 1947 Cockshutt 30 being the first.