DIVA chatted with Jag Beckford, founder of Rainbow Fashion Week and dapper clothing company Jag & Co, about diversity, social responsibility and what makes Rainbow Fashion Week so unique.
DIVA: Why did you launch Jaguar & Company?
JAG BECKFORD: Jag & Co was created for people such as myself to feel someone cares about their shopping experience. I can still see right in this moment the face of a sales person watching me scroll through the racks. I can hear their voice right now in this moment, asking, “Can I help you with something?” That still haunts me because there was just this sense of