FEATURE BY DAVID J HOWE
In certain respects, the history of Doctor Who merchandising also reflects the ebb and flow of popular culture from 1964 to the present day. Just as the television series embraced different narrative strategies and evolving techniques, the show’s merchandise offers a number of intriguing time-capsules that reflect contemporary taste and technology.
These time-capsules tell a fascinating story of how developments in toy manufacturing have influenced the Doctor Who-branded products appearing in the shops.