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Digital Subscriptions > Doctor Who Magazine > DWM Special 46 – Toys and Games > GO FIGURE


Producing figures based on the 2005 episodes was just the beginning for Character. The company has now created the biggest range of Doctor Who toys in the series’ history…
2005’s Radio Controlled Dalek was one of Character Options’ first Doctor Who toys.
Alasdair Dewar, Character’s Director of Product Development. Photo © Paul Kirkley.
Released in 2005, the Ninth Doctor in a burgundy shirt was the first 5½” action figure in Character’s Doctor Who range.
Another of Character’s early Doctor Who toys was a set containing this sonic screwdriver pen and psychic paper.

“If you don’t absolutely love toys, you shouldn’t be in the toy business,” says Alasdair Dewar firmly. Director of Product Development at Character, the British company behind the largest ever range of Doctor Who toys, Al is chatting to us along with colleagues Jason Leung (Senior Designer, Packaging and Visualisation) and freelance sculptor Edmund Barnett-Ward. And talk, inevitably, has turned to the question of whether it’s ever okay for a grown-up to play with action figures.

“I think owning a totem of something you love is a perfectly natural thing,” argues Ed. “I’m part of the fan community, and I love to see people’s collections.”

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About Doctor Who Magazine

In 1964 Dalekmania led to the birth of Doctor Who licensing, and it’s been with us ever since. The return of the series in 2005 prompted an even bigger range of merchandise, which this time invaded supermarkets as well as toy shops. In 2017 the popularity, and ingenuity, of these products continues unabated. This is the surprising story of Doctor Who toys and games – told by the people who make, sell and collect them.