Looking good
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MOST OF US would probably like a brighter set of gnashers, if we’re honest. The perfect smile of Hollywood stars, Meghan Markle’s dazzling grin or even the whiter-than-white teeth of ‘ordinary’ people shining out from social media feeds make yellowing teeth look very old hat. As a result, professional whitening services and DIY treatments and products have taken off big time. In fact, it’s the largest growing cosmetic dentistry procedure in the UK, worth £40 million a year. Last year, Mintel interviewed 2,000 people on the subject and found 46% had tried whitening toothpastes, one in five had used tooth whitening mouthwashes and 9% had used a professional tooth whitening service.