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With ocean pollution now a planetary crisis, companies and consumers alike are stepping up to do their bit – and the beauty world is no exception. Meet the new eco trend making waves


From nutritious seaweeds to beach wave-inducing salts, the ocean is a source rich with prized beauty ingredients. You’d think we’d take care of it, but it’s predicted our seas will contain more plastics than fish by 2050 – far from a drop in the ocean.

But there is hope: Mintel named maritime conservation a key consumer trend this year, indicating an increase in plastic pollution awareness and a focus on sustainability. Ocean conservation was also at the forefront of their global packaging trends report, predicting that sea waste would be the catalyst driving brands to deliver more eco-friendly packaging.

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About Healthy Magazine

Clean up your act with our special Cleaner Beauty issue! Inside, you’ll find our guide to the best results-driven natural ingredients for glowing skin and glossy hair, and the lowdown on this year’s hot trend, ocean beauty. We explore the rise of adult allergies and Myleene Klass talks female empowerment, body confidence and fitness for real women. Plus, how to reboot your motivation, meat-free bank holiday feasts, and we investigate the impact of the sugar tax. Find out more in the brand new issue of Healthy!