Heat  |  10th December 2016
WHY CHERYL KEPT IT SECRET
When Cheryl and Liam Payne attended a charity Carol concert in London last Tuesday, they must have known it would get people talking. The reason? There was finally no denying what we’d all been talking about for some time Cheryl, 33, is clearly pregnant. Dressed in a tight fitting Alexander Wang dress, with her coat unbuttoned, Cheryl’s baby bump was on display for all to see ending months of speculation. And wit h a chuffed-looking Liam, 23, by her side, she was positively glowing. Despite the fact that the couple who have be en officially dating since February, still hadn’t officially announced the pregnancy, within hours of their outing the well wishes began flooding in.
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Heat magazine (also known as Heat World), was published by Bauer Media Group in 1999 and has become the source that fuels the scandalous conversation about the celebrity world and set popular culture alight! Initially launched as a general interest entertainment magazine, a couple of revamps later, it rebranded and repositioned itself as a gossip orientated magazine which didn’t take itself too seriously.
The rebrand of Heat magazine was timed to coincide with the launch of a commercially successful reality TV show, Big Brother. By jumping on the hype of this show and launching covers with Big Brother contestants alongside focused content on the show, circulation quickly grew - now with a regular circulation of over half a million!
This gossip focused mag created its own individual tone of voice which women gravitated towards as they revelled in the scandal which often engulfs the sparkling celebrity world.
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Articles in this issue
Below is a selection of articles in Heat 10th December 2016.