KEEP IT TOASTY
This 1929 toaster was the best thing since... well, you know
This so-called ‘sweetheart toaster’ didn’t just heat bread – it turned the art of making the perfect toastie into a dinnertime show. Made in the late 1920s, this model was marketed as a gadget that could be brought out during meals and placed at the centre of the table, so diners could watch the bread odyssey unfold. It would be specifically aimed directly at women, so that its elaborate decoration and attractive shape hid the rather less attractive (or ladylike) mechanics behind the entire operation.