MOST communication and distribution problems faced by the grass-roots during IndyRef1 were not a result of any Yes HQ staff incompetence. Instead, its failings can easily be traced back to the very nature of having a single, centralised HQ structure.
Think of the last campaign in terms of a giant hourglass. All of Scotland was expected to go to a single point to make contact with Yes, get advice on campaigning, volunteer, buy campaign gear, receive messaging and distribute leaflets. As with an hourglass, however, attempting to pass the whole grass-roots campaign through a single point inevitably took time.