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Digital Subscriptions > Learn Hot English > 194 > Marketing Moves

Marketing Moves

Why marketing is key to any business.

1 Pre-listening

Look at the market segment categories below. What type of things do you think people from each group buy? Think of three things for each group.

2 Listening I

You are going to listen to someone who is talking about marketing, and demographics and psychographics in particular. Listen once and answer these questions:

1. What does “demographics” mean?

2. What does “psychographics” mean?

3 Listening II

Listen again and complete these sentences in your own words.

1. All marketing strategies should end, live and die with…

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About Learn Hot English

Great news! The latest issue of Hot English (194) is out now! Learn over 1,000 useful words and expressions and improve your listening skills with Learn Hot English! This month: Learn 30 useful expressions for travelling abroad. Plus, 10 useful words and expressions for talking about the body, 12 words and expressions for talking about laying the table, 6 useful expressions for talking about the phone, idioms, phrasal verbs... plus: • Restaurants – the buffet. • Marketing – meerchandising. • Language – how to have fun learning English. • Cinema – animated films. • Sport – football vocabulary. • Hollywood – famous flops. • Vocabulary – the weather. • Football – soccer quotes. • Accents – the Australian accent. • Events – sporting disasters. • Language – Murphy’s law. AND LOTS, LOTS MORE! By reading and listening to all this great content, you'll improve your English reading and listening skills and learn up to 1,000 useful words or expressions. Plus, you'll get a better job and pass English-language exams more easily. Guaranteed!