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Digital Subscriptions > Life and Work > December 2019 > Big ideas

Big ideas

The Very Rev Albert Bogle explains why God is with us.
Photo: Unsplash

IF you are in marketing or retail you will be familiar with the mindset that asks the question: “So what is the big idea this Christmas?”

Human nature is somehow always looking to find something that is new and shiny. Often it is to distract us from all that is happening around us. The marketing strategists know this, so they go looking for something: an idea, a longing, an emotion, even an experience, something to which they can attach the commodity they are selling. Christmas is the time to sell – so they need ideas and feelings that they know will tug at our heart strings. Their skill is to link their commodity to our emotional attachments.

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About Life and Work

CHRISTMAS IN THE HOLY LAND - Tiberias and Bethlehem contrasts DISCIPLESHIP AND ME - Following Jesus around the world 'A REAL HONOUR AND A REAL PRIVILEGE’ - Mark Evans DCS, President of the Diaconate Council much more packed across 60 pages