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How can record shops sell more vinyl?

We ask a number of store owners what key issues need to be addressed to enable them to sell even more records in 2020

The Big Question

Addressing Vinyl’s Most Pressing Issues

The vinyl market in the UK has witnessed 11 consecutive years of growth, from its lowest point in 2007, which means that the term ‘vinyl revival’ must now be used only in a historical context to describe the turnaround in fortunes. We are no longer experiencing the vinyl revival, it has revived, and it is sustainable.

However, laurels are not there simply to be sat on, and there are always challenges to be addressed to make the market stronger. To that end, LLV has approached a number of record shop owners and asked them the question in bold white type above: How can record shops sell more vinyl in 2020?

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About Long Live Vinyl

ISSUE 35 of Long Live Vinyl is now on sale! In our first issue of 2020 we bring you the inside story of Bob Dylan's most diverse, divisive and fascinating decade – the 1970s. Dylan made eight hugely different studio albums in those 10 years, and we've rounded up some of his closest confidants and bandmates to tell the tale. It's a must-read for any fan of Mr Zimmerman. Elsewhere in issue 35, our packed interviews section features Angel Olsen, Seth Lakeman, The Go-Betweens, Field Music, DJ Shadow and Courteeners, plus we take an in-depth look at The Doors' Morrison Hotel and meet the music fanatics behind America's coolest label group – Secretly Canadian. If that's not enough, we bring you 40 essential folk-rock classics, a guide to building your perfect hi-fi setup in 2020 and the usual eclectic mix of vinyl columnists, news and reviews. Long Live Vinyl is THE magazine for vinyl lovers.