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The New (Look) Cool Rules

WORDS: MAXINE EGGENBERGER PHOTOS: MEGANELLABY/INSTAGRAM

FIRST LOOK

Calling all wannabe Kendall Jenners (that’ll be all of you, then). She and her style soul sisters – we’re talking the likes of Gigi Hadid and Hailey Baldwin – have not only redefined the fashion rulebook lately, they’ve torn it to shreds, paving the way for a new kind of dressing. Before they hit the sartorial scene, OTT embellishment and froufrou reigned supreme. If it wasn’t statement, it wasn’t going to happen.

Blogger Megan Ellaby rocks the new range
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1st August 2016
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Other Articles in this Issue


Cover Stories
Dani Mathers, 29, is the woman who lost everything after posting one photo. Why will we go so far for online approval?
Uh-oh, Jean-Bernard might want to watch out – Cheryl’s got some serious new plans…
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How’s your Gucci obsession going these days? Ours is more fervent than ever. Joining us in our preoccupation with everything Gucci is ASOS, which has taken inspiration from designer Alessandro Michele’s retro florals, high-shine accessories and ruffles upon ruffles. When Michele debuted his first collection for the Italian label, he coined his own, idiosyncratic brand of geek chic and it’s all we want to wear. Try ASOS’s slip dresses layered underneath stripy knits and petal-print bomber jackets. And don’t forget the glitter finishes and costume jewels
News & Features
8 nifty ways to sweat-proof your style. Bonus: they work for ‘meh’ weather days too
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Fashion
Here’s what’s rocking the fashion team’s world this week. Wear it, then share it with us @Lookmagazine
Just in, your shopping fix of all the latest looks. Purses at the ready…
Thanks to the likes of Chloé and Vetements it’s now officially OK to wear your trackies outside of the gym. Trust us!
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Meet the hero buys hot on the Beauty team’s radar this week
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