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Digital Subscriptions > MusicTech > Sep-16 > INDUSTRY GURUS sE Electronics

INDUSTRY GURUS sE Electronics

Our series of in-depth interviews with the makers of the gear you use continues with sE Electronics. MusicTech meets the acoustic and mic experts for exclusive interviews with the Founder of the company, Siwei Zou, and the Brand Manager, Chris Dauray…

MT Industry Gurus sE Electronics

The entrance to sE Electronics’ dedicated production facility in Shanghai

As a successful composer, conductor and musician in Shanghai, the founder of sE Electronics, Siwei Zou, was invited to California State University’s music department as a scholar. During his time in San Francisco, his contacts in Shanghai sent him newly developed microphones to record with, and he took more of an interest in their design until eventually, sE Electronics was born in 2000. Since then, the company has rapidly grown and now makes mics for all recording situations and budgets, and pretty much invented the concept of the reflection filter – the mobile booth that cuts down reflections when recording vocals. Here, Siwei and the Brand Manager Chris Dauray reflect (sorry) on the company’s history and success…

MusicTech: Tell us about the early days?

Siwei Zou: The history of sE has always been deeply impacted by our family history. I was very lucky to have the opportunity to move to the US and to continue my studies in audio engineering. While starting a new life in the US, I saw the opportunity to create sE Electronics.

As the company founder, my role is multidimensional. At the beginning, I was the engineer, the musician, the manager and the salesperson – all responsibilities required in creating and running the company. As it began to expand, I became more involved in product development and engineering. I needed a team of professionals to take on responsibility for sales, marketing and product development. I was very lucky to find partners in Sonic Distribution in the UK, that helped sE develop in all these aspects.

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About MusicTech

The new issue of MusicTech is all about mastering your music, and mastering it for everywhere! These days you have to master for various outlets so your music needs to sound professional not just in the studio but online too. We have guides to the whole process, the whys, and hows. We also interview leading mastering engineers about the joys of vinyl mastering and other challenges modern mastering experts face. There's well over 1GB of free samples on the DVD plus 2 hours of tutorials and a bumper set of reviews and workshops too. Make music and master it now!
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