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Digital Subscriptions > Newsweek International > 03 February 2017 > IT EATS MUSTANGS


America’s other favorite muscle car recently turned 50. Go get a speeding ticket


RIDE OR DIE: A 1967 Camaro. Chevy execs say that of all their models’ fans, Camaro enthusiasts are the most zealous.

THE CAMARO was born out of a volcano. We know this because 50 years ago, in the muscle car’s very first TV commercial, it rose from a caldera amid fountains of fire and a molten lake of lava. Fans of the sporty Chevy still debate how many martinis Don Draper harmed while writing copy for that ad.

In the half-century since the American public first blew its stack over the Camaro, the love affair has gone from hot to cold to hashtag-friendly. There are no TV commercials for Camaros anymore. The Chevy marketing team finds its trucks do better in TV spots. Instead, the brand focuses marketing for Camaro on the car’s social media presence. In 2013, Camaro’s image-heavy Facebook page had the highest user- engagement stats of any automotive brand. By 2015, scammers were taking full advantage of its likability, and sites like Hoax-Slayer and Snopes were debunking fake Camaro giveaway posts.

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STATE OF RESISTANCE California is preparing to lead a national revolt against Donald Trump, fighting him on climate change, trade and that ridiculous wall. Gird your loins and pass the sunscreen.