BY KEVIN MANEY @kmaney
A CRAPPY CUP of airplane tea and the rise of Donald Trump led to the launch in May of an outfit with the wacky name of All Turtles, which might usher in a new way to think about tech startups around the world.
The All Turtles story began with Phil Libin, who used to be CEO of the app company Evernote and lately has worked as a partner at the venture capital firm General Catalyst in Silicon Valley. Last fall, Libin boarded a JetBlue light from Boston to San Francisco. As the plane leveled of, he ordered tea. Libin plopped the tea bag in the hot water, then got distracted for about 10 minutes. By then, the tea was over-steeped, and he had the classic problem of what to do with a soaked tea bag while trapped in an airplane seat. “I got thinking that tea is kind of a crappy experience,” Libin tells Newsweek, using the type of language that usually leads people like him to think: How can I disrupt tea?