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Digital Subscriptions > Newsweek International > 18th March 2016 > HAT TRICKS


Lock & Co. has been setting headwear trends since 1676


NOTHING IS MORE iconic of the traditional English gentleman than the bowler hat—otherwise known as the Coke. The first bowler was designed by London’s royal hatmaker, Lock & Co., in the 1840s, and its origins were humble. The hat was commissioned by nobleman Edward Coke, younger brother of the 2nd Earl of Leicester, who wanted a hat that would better protect the gamekeepers who worked on his family estate in Norfolk. (At the time, they wore top hats, which were often knocked off by low-hanging branches or by dead pheasants falling from the skies during shooting sessions.)

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