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Digital Subscriptions > Newsweek International > 19th August 2016 > TRUNKS CALL


French luxury swimwear brand Vilebrequin is still making a splash on the French Riviera


HARD TO BELIEVE it now, but not so long ago, St.-Tropez in the south of France was a little enclave of bohemia. If you arrive in your super-yacht today, however, prepare to be upstaged by the owners of mega- and giga-yachts. The place has become a synonym for the sort of boisterous good times that usually end with someone spraying another person with the contents of a magnum—or better still, a methuselah—of Louis Roederer Cristal.

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