By Abigail Jones
YOU’VE SEEN HER—the woman in the red-and-white polka-dot bandana and rumpled blue shirt, flexing her bicep and clenching her fist beneath the slogan “We Can Do It!” Maybe it was Beyoncé posing in that 2014 Instagram photo or Marge Simpson on the cover of Utne Reader in 2011. Or Pink in the music video for “Raise Your Glass,” her 2010 pop anthem. The origins of the “We Can Do It!” poster, however, go back to World War II, when it sold patriotism to American women taking up historically male factory jobs to support the war effort. Since then, the poster has become one of the most iconic feminist images in the world.