He bane of card manufacturers has always been the costs and restrictions associated with image licensing. Licensors, usually TV/Film Studios or the celebrities themselves, often have rigid standards when it comes to how characters are portrayed or how actor likenesses are used. Sketch card artists can be frustrated if the licensor rejects the way their wholly-owed character was portrayed in the submitted-forapproval sketch. Licensors, often with good reason, remain highly protective of their properties.