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Digital Subscriptions > Orthodontic Practice > March April 2019 > What’s in a name?

What’s in a name?

Does the name of your practice convey a message? Branding your dental practice gives it an identity. So does the name really matter? Your branding should tell the patient what your business stands for, reflect what it does and be clear and consise. It’s the first impression that a patient has and should inspire positive connotations…so yes, it does matter.

And it is not just the name that matters -is also the practice logo, website, interior design and all of the marketing materials. In Jonathan Fine’s excellent article on page 42, he describes what makes a brand’s personality and attributes and how it relates to orthodontic practices with some actual examples.

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March April 2019