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Digital Subscriptions > Orthodontic Practice > Sept Oct 2019 > Being purpose driven

Being purpose driven

Have you ever looked back at your life and asked yourself why you became a dentist or orthodontist? It’s one of those questions I always ask when interviewing people in the dental profession. Nine times out of 10 the answer is to help people and make a difference.

We all have to make money and, in society, more money equals success. All businesses need to make money to function, however it is important to take a step back and realise what your purpose is. A business with a purpose makes a difference, makes them more aspirational and gives employees a sense of meaning. Research has shown that purpose driven results leads to high confidence, trust and staff engagement. In Nicki Rowland’s excellent article on page 30, she discusses this very subject and analyses why we need to get the ‘human touch’ back into the dental practice. She also talks about the fascinating topic of mission versus purpose in dentistry.

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Sept / Oct Orthodontic Practice 2019