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Digital Subscriptions > Psychologies > August 2019 > Creating a greener future together

Creating a greener future together

What does it really mean when a product is labelled environmentally friendly or green? How do you know which brands are genuinely kind to the planet? Our new Real Eco awards, edited by Eco Living Editor Ellen Tout, will demystify these questions and, each month, we’ll share our top five eco finds, recommending only the brands that we trust

For a while, I’ve been trying to live more sustainably, but I’ve noticed that the labels and promises made by brands can be baffling. As our awareness of the issues facing the planet grows, so does – unfortunately – the green washing. As a journalist, every day I receive press releases from companies about their latest green pledges and products. While the innovation and planet-first philosophy of some businesses and individuals is exciting and inspiring, finding products that you can trust is still a challenge. As Psychologies’ new Eco Living Editor, I’m proud to carefully research, scrutinize and test every Real Eco product that we feature, to uncover the story behind the marketing and celebrate our true eco champions.

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