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Digital Subscriptions > Psychologies > No. 156 > How to take a good risk

How to take a good risk

Author, speaker and entrepreneur Sháá Wasmund MBE tells us how to ensure we aren’t overstretching ourselves financially and emotionally

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PHOTOGRAPH: MARK HARRISON. HAIR AND MAKE-UP: CAROLINE PIASECKI. STYLIST: KATE ANYA BARBOUR

W atch too many YouTube videos of marketing gurus or ‘overnight successes’, and you’ll be blinded into thinking that all entrepreneurs are prepared to risk it all on black. Or red We’re not.

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