real wellness
Natural. Naturally derived. Of natural origin. Organic. Non-toxic. Clean. Conscious. Eco.
Green. But what do these words really mean when it comes to the products in which we invest our hard-earned money, and trust? We hope to find products that repay our investment, offering a wholly transparent, pleasurable and efficacious experience, to boot. But the beauty world is notoriously woolly; there is nothing to stop the invention of terminology and, when it comes to items such as perfume, it is perfectly legal to sell them with limited ingredient information, protected as they are by intellectual property laws as ‘trade secrets’.