Shopping Cart -

Your cart is currently empty.
Continue Shopping
This website use cookies and similar technologies to improve the site and to provide customised content and advertising. By using this site, you agree to this use. To learn more, including how to change your cookie settings, please view our Cookie Policy
Pocketmags Digital Magazines
Pocketmags Digital Magazines
   You are currently viewing the Australia version of the site.
Would you like to switch to your local site?
Digital Subscriptions > Quill & Quire > MAY 2016 > Audio killed the ebook star

Audio killed the ebook star

A funny thing happened while everyone was panicking about digital versus print – audiobooks took over the industry

No podcast has captured the public’s attention like the first season of Serial. According to iTunes, the 12-episode true-crime program became the fastest in the medium’s short life to reach five million downloads and streams. While diehard fans debated the minutiae of Adnan Syed’s murder conviction, fewer listeners may have noticed that in its eighth episode, Serial introduced a new sponsor: Audible, the audiobook subscription-service company owned by Amazon.

Anyone who listens to podcasts regularly will be familiar with Audible through its ads on programs like This American Life, Radiolab, and WTF with Marc Maron. Not only does Audible sponsor a large number of top podcasts, it also has an affiliate program through which new podcasters can offer their listeners a free 30-day trial membership and audiobook. And this January, the company went on a hiring spree of comedians, producers, and engineers. Much in the same way Amazon Studios’s original video content, like the Emmy-winning television series Transparent, helped support its Prime streaming service, it appears that Audible’s original podcast content is poised to drive even more listeners to audiobooks.

Purchase options below
Find the complete article and many more in this issue of Quill & Quire - MAY 2016
If you own the issue, Login to read the full article now.
Single Issue - MAY 2016
Or 449 points
Annual Digital Subscription
Only $ 8.50 per issue
Or 8499 points

View Issues

About Quill & Quire

Graphic novelist Michel Rabagliati puts his popular character on the shelf – at least for now. Plus, reviews of new books by David Adams Richards, Carmen Aguirre and Dany Vyleta.