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Digital Subscriptions > Quill & Quire > May 2018 > Value proposition

Value proposition

LÉONICKA VALCIUS on reaching non-white audiences within the confines of an old publishing system

YOU NEED to create specific, unique marketing and publicity tactics for your writers who are not white in order to reach readers. If we don’t fundamentally believe that those nonwhite writers have something valuable to contribute; that the current system doesn’t serve them properly; that non-white readers are a valuable audience that we should be chasing; and that the current system does not serve those non-white readers properly, then we can’t argue about how to allocate dollars.

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Nova Scotia's book industry looks to the future; Publishing salary survey: The good, the bad, and the hopeful