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Digital Subscriptions > Quill & Quire > May 2019 > Attention, shoppers

Attention, shoppers

Creating word-of-mouth attention for your book is as easy as taking an acting class

Dear Agony Editor, I’m an author with a new book coming out. I’ve often heard that word of mouth is the best kind of marketing, especially when it comes to books. But I don’t have a clue about how to generate it. Any suggestions? Signed, Tongue-Tied

Dear Tongue-Tied, It’s true that readers recommending books to other readers is an effective way to build awareness and sales. Many people think word of mouth is hard to create. But it’s actually pretty easy. Start by standing in a crowded environment, like a subway car, mall food court, or in front of a free sample table at Costco.

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