SPACES
ARGUABLY, NO publisher in the world has the iconic cachet of Penguin, the legendary British house founded by Sir Allen Lane in 1935. Lane’s goal was to produce affordable mass-market paperbacks that were of higher quality than what was widely available at the time. Penguin’s logo and the line’s original horizontal grid design – two coloured bars divided by a bar of white – were created by Edward Young, a 21-year-old junior staffer. More than 80 years later, Penguin has plenty of competitors, but Young’s clean, simple vision, still used on occasion, remains beloved by readers and recognized around the world.